Q: I have developed a really cool technology that I really think could essentially solve several huge issues: Piracy (music and even movies), Apple’s monopoly on digital media players and much more. How the heck do I approach this? I really think I’ll need to not only develop the technology (which is my area) but also to do some heavy PR (not my area) and evangelizing (not my area, although I see myself crossing over to that) across the board to get this going, as well as business establishment (not really my area). All of this costs money (also not my area). What to do?

A: (Brad): Find a partner that is an experienced entrepreneur.  Or find a mentor that is an experienced entrepreneur.  Or find both.  Or find several of both.  As a technical founder, you should spend your time on what you do best.  Use your network to find / attract great people who have been through creating companies before and are motivated / interested in helping you.